![]() ![]() But deleting customer data is never recommended. If it has nowhere to go, not even we can deliver it.Ī common misconception is that nothing you do will change this type of bounce, so some senders choose to just throw those email addresses off their lists or CRM. Most email providers – Mailgun included – will stop attempting to send hard bounce messages after the first attempt. Invalid email addresses such as canceled accounts Hard bounces, also known as permanent failures, mean the message is undeliverable due to some sort of unchangeable, permanent reason. There are two types of bounces you can run into when sending email – hard bounces and soft bounces. You will usually receive an auto-reply to your message that gives you a reason for the non-delivery.
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